Who we are
We didn’t get here by accident.
Our journey began like many of yours, not with a roadmap, but with questions. Encounters with the legal system pulled back the curtain on a deeper reality: that the same system enforcing unjust laws is backed by unjust money. Fiat currency. Fiat control. Contracts we never knowingly signed, yet live under daily.
Over a decade of trial, error, research, and personal transformation has shaped what Orange Effect is today. We’ve navigated the pitfalls of the fiat world learning hard lessons in asset protection, privacy, and what it really takes to opt out. That journey ultimately led us to Bitcoin, and in it, we recognized something familiar: truth, autonomy, and conviction.
But fixing the money is only one part of the equation.
True privacy and true freedom demand more than cold storage and multisig. They require understanding how to live lawfully inside a system you’re preparing to step beyond. Real protection comes from securing every part of your life, not just your digital assets.
We created Orange Effect for those, like us, who don’t just want to yell at the system, but quietly, skillfully, and legally opt out of it. Maxis know what they believe. We’re here to help you structure your life around those beliefs.
Meet our team
- Leadership
Matthew Erie Founder
Email m.erie@orangeeffect.life
Dane QuincyFounder
- Agents
Joe TompkinsConsultant
Email hello@orangeeffect.life
Danny SmithConsultant
Email hello@orangeeffect.life
Two Maxis. One Mission.
01
Highlight your strengths
We celebrate your Bitcoin mindset: privacy, decentralization, self-custody, and real value. You’ve already taken steps most never will by removing your money from the system. That conviction and vision are your strengths, and they form the foundation for everything we do.
02
Expose your weaknesses
While your Bitcoin may be secured in cold storage, the rest of your life may still be wide open. Homes, vehicles, bank accounts, and investments registered in your name remain vulnerable, tied to your identity, exposed to creditors, lawsuits, and state overreach. We reveal these blind spots so you can stop leaving your assets on the public exchange.
03
Cover your ass(ets)
We take action, strategically transitioning your vulnerable assets into private, irrevocable trusts. We audit your financial footprint, secure your assets off the public record, and teach you how to operate in the private. This is more than asset protection; it’s aligning your whole life with the ethos that led you to Bitcoin in the first place.
Because we’re maxis too…we started a podcast for fellow privacy freaks and freedom lovers.

Orange Effect
Podcast
Every Tuesday(ish)
1 pm
Special Guest: TBD
First episode coming soon: Place your assets in cold-storage and take full control in the private.
July 15, 2025
• July 15, 2025
Real talk, cold-storage insights, and orange-pilled perspective, tune in, stack truth.
A podcast where Bitcoin brains meet real-world protection. Tune in weekly as we break down privacy, asset protection, and why cold storage shouldn’t stop at your coins.
Articles
ORANGE/EFFECT BRAND
MINIMALIST DESIGN
THE LOOK OF SELF - CUSTODY
#F7931A
PMS130
MAX PEACE OF MIND
REP
THE
FUTURE
YOU
BELIEVE
IN